Videos have become an indispensable tool in the casting process. They allow directors and producers to see an actor's performance in a more dynamic way compared to traditional auditions. Through video submissions or test shoots, it's easier to assess how an actor can bring a character to life and fit into the overall mood of the project.
In the late 1990s and early 2000s, "casting" became a popular sub-genre of amateur digital media. These videos were presented as behind-the-scenes auditions or reality-style interviews. They used handheld cameras. Narrative: Focus on "real" people and candid reactions.