This shift was not accidental. As cable TV subscriptions decline (a phenomenon known as "cord-cutting"), media conglomerates are seeking new distribution channels. YouTube, with over 2.5 billion monthly active users, represents the largest connected TV audience in the world.
: To build hype, Leo grabbed his phone. Since he had over 10,000 subscribers, he tapped the plus (+) icon and selected "Story" . He filmed a quick, 15-second behind-the-scenes clip. "It’s finally live—well, almost," he whispered to the camera, adding a "New Video" sticker that linked directly to the "xxxn" draft. youtube xxxn added upd