Mainstream media outlets share the blame. For years, low-quality "bollywood masala" sites have used thumbnails of Katrina Kaif with extreme close-ups or provocative freeze-frames to drive clicks. This is known as "soft pornography adjacent" marketing.
Starred in some of India's highest-grossing franchises, including the Tiger series ( Ek Tha Tiger , Tiger Zinda Hai , Tiger 3 ) and Dhoom 3 .
Reports suggest that the highly anticipated female-led road-trip film Jee Le Zaraa
: Launched her own cosmetic label, Kay Beauty , which has become a significant player in the Indian beauty market. A Digital Trailblazer