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Over 52% of total OTT viewing in India is now in regional languages.

India is the world's largest producer of films. While Bollywood (Hindi cinema) is globally recognized, regional industries are currently seeing a massive surge in both quality and box office revenue. www xxx sex india com best

Crucially, the rise of has blurred the line between TV and streaming. Today, a viewer watches KBC (Who Wants to Be a Millionaire?) on linear TV at 9 PM and switches to a Netflix documentary at 10 PM on the same screen. Over 52% of total OTT viewing in India