: The brand emphasizes short-form vernacular content, tailoring its "spicy" entertainment to local interests across different regions.
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Unlike traditional anchors who were polished and politically correct, Mirchi’s flagship RJs (think RJ Naved, Raunac, and Rohit Vir) were unapologetically raw. They stuttered, they laughed at their own misfortunes, and they didn’t shy away from controversial, edgy takes on Bollywood gossip. Mirchi’s flagship RJs (think RJ Naved