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The foundation of interactive TV was built on the "call-in" model. In an era before social media, the telephone was the only bridge between the viewer and the screen. Late-night shows began experimenting with formats where the audience could influence the broadcast in real-time. This ranged from simple game shows where viewers dialed in to answer trivia questions, to "chat" formats where hosts would read messages sent via SMS or Teletext.

Here is a write-up on the evolution of interactive late-night TV: Www Etvshow Com Eurotic Tv 6 BETTER