Our analysis also identified several social topics that were frequently discussed in the videos:

Social topics now frequently include the intersection of gender and the workplace. Videos discussing "the glass ceiling," "imposter syndrome," and "negotiating like a boss" are helping a new generation of women navigate professional hurdles. 3. The Power of Community through Video

No genre is without flaws. As the demand for grows, so do concerns:

“Teach me,” she said. “How to make a video. Not like yours. Quiet. In Albanian. About… the land.”