While viral clips dominate daily consumption, long-form Indonesian entertainment is experiencing a "Golden Age" via Over-The-Top (OTT) platforms like Netflix, Vidio, and Disney+ Hotstar.
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: Indonesian films, particularly in the horror and action genres (e.g., Rather than killing traditional media, the video revolution
Some popular videos and channels in Indonesia include: Rather than killing traditional media
MNC Media, SCTV, RCTI, ANTV.
Rather than killing traditional media, the video revolution forced it to adapt. National TV stations now repurpose sinetron clips for YouTube Shorts, hire TikTok influencers as co-hosts, and launch their own digital studios (e.g., Vidio , a streaming platform owned by SCTV). Conversely, top digital creators aspire to cross over into traditional media—hosting TV shows, starring in films, or releasing singles—seeking legitimacy and broader reach.
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