Putting an Indonesian abang (street vendor) in front of a $2,000 gaming PC or a grandmother trying virtual reality (VR) for the first time. The genuine, unfiltered reactions are comedic gold. Because these are shot on mobile, the viewer feels like they are holding the camera themselves.
The success of isn't accidental. It is a highly effective marketing engine. Brands ranging from e-wallets (GoPay, OVO) to FMCG (Indomie, Aqua) have collaborated with Brothers Monde for several reasons: Putting an Indonesian abang (street vendor) in front