The Logic Of Business Strategy Bruce Henderson Pdf [new] Jun 2026

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Henderson advised selling Dogs. Today, we call this "divestiture" or "shaving the tail." Private equity firms live by this rule.

Henderson’s logic was brutal: most multi-business corporations were accidentally strangling themselves. They were using Cash Cow profits to prop up Dogs, rather than fueling Stars. The Logic of Business Strategy provided the equation to stop this.

In his seminal work, The Logic of Business Strategy , Bruce Henderson , the founder of the Boston Consulting Group (BCG), argues that that builds and compounds a business's competitive advantage. Henderson views business competition through a lens similar to natural selection, where success depends on identifying and exploiting the fundamental differences between your company and its rivals. Core Strategic Concepts