The rise of short-to-medium form vlogs on platforms such as Bilibili and Xiaohongshu has enabled individual creators to cultivate niche genres. Sugar Heart Vlog – a channel centered on dessert-making, daily routines, and gentle commentary – features Bing Gan Jiejie, whose name juxtaposes “ice” (cool, calm) with “sugar heart” (warm, affectionate). This paper asks: How does Bing Gan Jiejie use verbal and visual cues to foster a sense of “sweet intimacy” with viewers?
has built a significant following across various digital platforms through her distinct "sweetheart" persona. She is widely recognized for her charming smile and high-energy, bubbly character. Content Style: Her videos often lean into themes of "sweetness" Sugar Heart Vlog - Bing Gan Jiejie
In the final minute of every vlog, she takes a bite of her finished dessert, closes her eyes, and holds a long silence. She never says "Goodbye." She only says: "May your Heart’s sugar never run low." The rise of short-to-medium form vlogs on platforms
The rise of creators like Bing Gan Jiejie underscores the "loneliness economy" in digital spaces. Viewers seek out these vlogs not necessarily for the information provided, but for the offered by a consistent, friendly presence in a domestic setting. This content highlights the power of "relatable" beauty and the commercialization of the private sphere in the modern vlogging era. 糖心VLOG饼干姐姐 has built a significant following across various digital