Survivors must have total control over how their story is used and where it is shared.
The campaigns provide educational resources and workshops to raise awareness about the warning signs of abuse, exploitation, and violence. They emphasize the importance of consent, healthy relationships, and respect for human rights.
Perhaps you are reading this because you are a communicator or a nonprofit leader. Here is your checklist:
One of the most insidious problems in awareness campaigns is the "perfect survivor" archetype. The media and donors gravitate toward survivors who are conventionally attractive, articulate, morally uncomplicated, and whose trauma has a tidy resolution.
While survivor stories are powerful, they must be handled with extreme care. Ethical awareness campaigns prioritize the survivor’s well-being over the campaign's "virality."
If you are an organization looking to launch an awareness campaign, do not start with a billboard. Start with a chair.