Ethical campaigns recognize that consent for a survivor is not a one-time signature on a release form. It is a continuum. A survivor might be comfortable talking about the recovery but not the incident. They might be fine with a written blog post but terrified of a video. The best campaigns check in weekly with the storyteller and allow them to pull their story at any time without penalty.

Example: "I share my journey not just to look back, but to light the way for the person receiving that phone call today. You are not alone."

Right now, someone you know is calculating how to survive the next hour. They are smiling in public while drowning in private.

: A campaign that utilizes survivor experts to create realistic narratives about sex and labor trafficking in industries like agriculture and hospitality, intentionally avoiding common stereotypes to better educate the public.

(Education Advocacy) : In October 2012, 15-year-old Malala was targeted and shot in the head by a Taliban gunman while on her school bus in Pakistan for advocating for girls' education. She survived the attack and has since become a global icon for the right to education through the , using her story to ensure every girl can learn and lead. Elizabeth Smart