: Major studios are expanding franchise IP (like movies and TV shows) into real-world experiences, including themed cruises, branded districts, and immersive theater.

As we look to the near future, the industry faces existential threats.

17 Dec 2025 — 2026 M&E trends: simplicity, authenticity, and the rise of... * Javi Borges. EY Global and EY Americas Media & Entertainment (M&E)