Consent Management
We use a cookie consent-management-user-preference to track whether the cookie banner has already been displayed and which settings have been made. The cookie is stored for 12 months.
Matomo
Collects data without cookies on website usage based on anonymized IP address, device data, usage behavior (e.g. pages visited, time spent). The data is hosted locally and not shared with third parties.
Google Analytics
Analyzes the website visit to optimize the website. For this purpose, cookies are set and anonymized IP addresses, IDs, device data and usage behavior (e.g. pages visited, click behavior, length of stay) are recorded. Data is stored for up to 24 months and may be transmitted to Google servers in the United States.
Google Ads / Conversion Tracking
Enables the measurement of advertising performance in the Google network. IP addresses, IDs, device data, usage behavior (e.g. pages visited, click behavior, length of stay) are recorded and cookies are set. Data may be transmitted to Google servers in the United States and stored for up to 18 months.
Meta Pixel
Meta Pixel is used to measure the performance of marketing campaigns. IP addresses, IDs, device data and usage behavior (e.g. pages visited, click behavior, length of stay) are recorded, cookies are set and data is passed on to Facebook to enable targeting and personalized advertising content and to improve campaign efficiency. Data is stored for up to 12 months. Belvedere and Meta (Facebook) are jointly responsible parties in accordance with Art. 26 GDPR.