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Furthermore, Puig emphasizes the social dimension of reinvention: trust and psychological safety. He often quotes that “trust is the glue of life,” and in a changing organization, it is the lubricant for transformation. Without trust, individuals remain in defensive routines, hiding their doubts and guarding their territory. BBVA’s adoption of agile methodologies, cross-functional teams, and open innovation spaces directly mirrors Puig’s advice to create “high-trust environments.” In these spaces, employees feel safe enough to propose radical ideas, challenge the status quo, and collaborate across silos. Reinvention becomes a collective act, not a lonely struggle. The bank’s notable success in becoming a leader in open banking and digital customer experience is not just a testament to technology, but to the human trust Puig argues is essential for systemic change.
: Following the advice of Marcel Proust cited by Dr. Puig, Julian didn't seek "new lands," but learned to see his "old land" with new eyes. Biology of Hope reinventarse mario alonso puig bbva
Three months later, a retired mechanic named Mr. Aguilar came to BBVA seeking a micro-loan for a mobility scooter. Blue flagged him: high risk, insufficient history. : Following the advice of Marcel Proust cited by Dr
: He references Marcel Proust to explain that reinvention is about learning to see the "old world" with new eyes. This mental shift allows individuals to focus on future possibilities rather than past guilt. Resourcefulness over Resources Julian didn't seek "new lands
And every time the Blue system hesitated on a human case, it routed the file to Javier’s desk. Because some equations, he learned, can only be solved by the heart.