Not just anyone can browse the catalog. Buyers undergo a rigorous verification process to ensure they have the capital and the credentials to execute distribution deals.
Buyers are willing to pay a "Minimum Guarantee" (a set amount of money regardless of performance) only if they know they have the exclusive right to air that content. They don't want to pay for a film only to see it appear on a competitor’s platform at the same time. 3. The Rise of "Platform Exclusives" prmoviessales exclusive