, this edition emphasizes creating value through customer connections in a fast-paced, digital marketplace. www.pearson.com Core Framework and Themes
: Centrada mayormente en el mercado norteamericano. , this edition emphasizes creating value through customer
La 17ª edición de , escrita por Philip Kotler y Gary Armstrong, es considerada la "biblia" introductoria para estudiantes y profesionales que buscan dominar el desafío de crear comunidades de consumidores vibrantes e interactivas en la era digital. Resumen de la 17ª Edición Resumen de la 17ª Edición Si obtienes el
Si obtienes el , te encontrarás con 20 capítulos organizados en 5 partes esenciales: wants (shaped by culture)
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: Focus on customer needs (basic requirements), wants (shaped by culture), and demands (backed by buying power). Design a customer-driven strategy