Winner of the award in Berlin (2025).

Her presence is characterized by high engagement on Instagram and TikTok , where she blends her "big nerd" persona—focused on anime and sci-fi—with professional content creation.

"I am not telling you to live in crisis mode. I am showing you that when crisis happens (and it will), you need a toolkit. 'Clutch' isn't stress; it's preparation."

Zoe Sugg is an English media personality and entrepreneur widely considered one of the original major social media influencers. Career Origins: She began her YouTube channel in 2009, focusing on beauty, fashion, and lifestyle Brand Expansion:

On platforms like TikTok, the production value shifts. Here, they embrace the "chaos" of trending sounds and impromptu skits. This duality—high-gloss on Instagram, raw and funny on TikTok—is a winning formula for modern creators. It allows them to maintain an air of unattainable glamour while simultaneously remaining "relatable" to the average viewer.

Elly Clutch Zoey does not post the same content everywhere. Her career growth is a masterclass in platform specialization.