Citrix StoreFront Documentation

: Representation for major female characters plummets from 42% for women in their 30s to just 15% for those in their 40s. Severe Underrepresentation

The representation of mature women in entertainment has transitioned from historical invisibility and ageist stereotypes to a contemporary era of "ageless" power, driven by seasoned performers in complex roles and increased behind-the-scenes influence. While challenges remain regarding gendered ageism and structural barriers in funding, mature female creators and actresses are increasingly shaping narratives and achieving, or exceeding, 20% representation in key production roles. For a detailed analysis of the barriers, see ResearchGate Geena Davis Institute Beyond the Stereotypes: The Reality of Aging Women in Films

: In the 2024-25 season, the number of women creators on streaming programs hit a historic high of 36% , significantly outpacing broadcast television (20%).