Sorger’s framework moves away from viewing marketing as a "cost center" and toward treating it as a "profit center" by directly linking marketing activities to organizational outcomes through rigorous measurement.
Introduction to analytics, market sizing, and trend analysis.
Marketing Analytics Strategic Models And Metrics Stephan Sorger Pdf [NEW]
Sorger’s framework moves away from viewing marketing as a "cost center" and toward treating it as a "profit center" by directly linking marketing activities to organizational outcomes through rigorous measurement.