Consumer behavior in 2026 is defined by high engagement but increasing service fatigue:
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While digital revenue leads (streaming, internet advertising), non-digital revenue—including live music and cinema—remains a major driver for consumer spending, with cinema expected to exceed pre-pandemic levels by 2026. Consumer behavior in 2026 is defined by high
The proliferation of smartphones, tablets, and smart TVs has enabled the growth of digital entertainment, including streaming services such as Netflix, Hulu, and Amazon Prime. These platforms have not only changed the way we consume media but have also created new business models, such as subscription-based services and streaming advertising. These platforms have not only changed the way
U.S. consumers now spend an average of over 13.5 hours per day with media. Younger audiences (Gen Z) prefer video-sharing platforms like YouTube and TikTok, often using them as primary search engines and news sources.
However, the true revolution began with the internet. The 1990s introduced digital text, the 2000s brought peer-to-peer file sharing (Napster, Limewire), and the 2010s unleashed the streaming wars. Today, we are in the "Attention Economy," where is not just consumed; it is interactive, personalized, and algorithmically driven.