Koyel Mallick has endorsed several brands, including:

In these digital projects, she often chooses scripts that challenge the conservative Bangla household image—playing morally grey characters, single mothers, or corporate antagonists. This smart curation of digital content keeps her relevant to two generations simultaneously: Millennials who grew up watching her romances, and Gen Z viewers who discover her through edgy, fifteen-minute web episodes.

Proved her mettle in content-driven films like Hemlock Society and Arundhati .

Koyel Mallick is active on social media platforms, including: