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You cannot wait until 2030 to implement this. Here is a practical roadmap for CMOs:

Philip Kotler's Marketing 6.0: The Future is Immersive (published by kotler marketing 6.0

By embracing Marketing 6.0, businesses can create a positive impact on society, build stronger customer relationships, and drive long-term growth. You cannot wait until 2030 to implement this

Are you ready for the fusion?