Juanita Mukhia Official

As her follower count grew past the 500k mark on Instagram (and later crossing millions), Juanita Mukhia became a household name in the Northeast. Media outlets began labeling her as "Sikkim’s first Instagram star."

One of the most significant contributions of Juanita Mukhia to the Indian digital space is her quiet yet powerful dismantling of stereotypes. For decades, mainstream Bollywood and media portrayed people from Northeast India as "exotic" or "foreign." Juanita Mukhia, through her daily content, normalizes being a Sikkimese woman in modern India. juanita mukhia

A significant portion of Mukhia’s work explores the social dynamics of migration, specifically focusing on the North-Eastern community in major Indian cities. In the publication "Mumbai at Work," As her follower count grew past the 500k

Mukhia has contributed to documentary filmmaking, notably as part of the team for the film Silence Please! , which explores caste dynamics in Mumbai's schools. Writing & Research: A significant portion of Mukhia’s work explores the

: Her writing often utilizes oral narratives to bridge the gap between large-scale migration data and the "lifeworlds" of the individuals living those experiences. 📍 Academic Background Institution : TISS Mumbai , batch of 2011–2013. Program : M.A. in Media and Cultural Studies.