Consider Fortnite . What began as a battle royale game is now a multi-billion dollar media platform. It hosts live concerts by Travis Scott and Ariana Grande, screens exclusive movie trailers, and features digital clothing lines from Balenciaga. The user isn't "playing a game" or "watching a show"—they are participating in a live, interactive media event.
: Giants like Netflix are expected to integrate more short-form, mobile-based creator content, while YouTube expands its "Netflix-style" premium offerings. InterracialPass.17.04.23.Piper.Perri.XXX.1080p....
: Traditional broadcast and cable are increasingly bypassed for Subscription Video on Demand (SVOD) services like Amazon Prime Video Interactive & Social Media Consider Fortnite
We are also witnessing the "entertainment-ification" of everything else—including politics and news. Cable news has long understood that conflict sells, but the current media landscape has turned current events into a season of a TV show. The user isn't "playing a game" or "watching
Algorithms suggest content based on what you already like.
: Concerts, theater, amusement parks, and sports events. Current Trends and Key Players The 5 Biggest Entertainment Trends in 2022 - GWI