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“Because three years ago, I couldn’t do a single push-up,” Mara said. “Not one. I was recovering from an eating disorder. I weighed 98 pounds, my hair was falling out, and I hated every inch of myself. I thought wellness meant shrinking. I thought being healthy meant being small.”

The wellness lifestyle, in its idealized form, is about proactive self-care. It encourages whole foods, consistent movement, stress management, and adequate sleep. It rejects the reactive, pharmaceutical-driven model of healthcare for a holistic approach. However, in practice, the contemporary wellness industry has often co-opted the language of health to serve the old gods of perfectionism and control. It replaces the bathroom scale with a continuous glucose monitor, and crash dieting with intermittent fasting. The goal shifts subtly but significantly from feeling good to self-improvement .