The term first gained traction in late 2024 following the release of an experimental Dutch-Japanese interactive streaming special on the platform Nebula+. In The Infinite Try-On , protagonists entered a digital limbo—the “Fitting Room 25.01”—where they had to “try on” different hyper-specific media personas (e.g., a 2019 TikTok e-girl, a 1980s VHS action hero, a post-ironic ASMR streamer) to escape. The audience voted in real-time on which persona “fit” best, not based on authenticity, but on entertainment value.

: The report highlights the fusion of gaming and lifestyle. For example, brands like Forbici have launched interactive billboards and in-restaurant activations where customers play games like "Rock, Paper, Scissors" to win discounts, a concept designed to drive "fame" and social media engagement.

VFR technology is no longer just a utility; it is a form of digital entertainment where users "play" with their identity through avatars.