The most exciting frontier is the . Flawed, unethical, messy women. Following the success of The White Lotus (featuring Jennifer Coolidge’s tragicomic Tanya), we are likely to see more anti-heroines over 50—women who are allowed to be selfish, horny, and wrong.

Create a of films led by women over 50.

Despite the progress, the industry still grapples with invisibility. A study by the Geena Davis Institute recently highlighted that menopause—a universal experience for women—remains drastically underrepresented in film. This "missing chapter" in women's stories is the next frontier for creators who want to reflect the true lifecycle of their audience. Overcoming Systemic Barriers