The connection to the (NHL) is a perfect storm of linguistics and branding. The team is named after the mythical sea monster, and the phrase "Release the Kraken" is the franchise’s most famous slogan.

The trend features a recurring audio clip of the phrase "Release the Kraken"—originally made famous by Liam Neeson's Zeus in the 2010 film Clash of the Titans —paired with surreal, high-scale AI visuals of massive sea monsters.

In the gaming community, "Release the Kraken" isn't just a movie quote—it’s a call to action. Several "best" products and gaming moments are currently associated with this phrase: Hardware and Gear Razer Kraken Series Go to product viewer dialog for this item.

The Kraken is a legendary sea monster from Norse folklore, often described as a massive cephalopod haunting the seas near Norway and Greenland. Naturalists like Carolus Linnaeus even included it in early biological classifications, likely inspired by sightings of the giant squid .