There is a new cool kid in town: the Pemilik TBM (Community Library Owner). Posting a TikTok of you reading a philosophy book next to a Kopi Kenangan cup gets more likes than a gym selfie. Intellectualism, mixed with streetwear, is the new flex.

Today’s Indonesian youth are more politically and socially engaged than those of the previous era.

This ties into a growing conversation about mental health.