For one day, India drops its caste, class, and ego. The CEO gets colored purple by the security guard. This chaos is deeply therapeutic. Lifestyle content about Holi should focus on the organic colors (turmeric for yellow, beetroot for pink) and the Bhang (cannabis-infused thandai) that flows legally in Uttar Pradesh.

Old culture is meeting new technology. The current wave of Indian lifestyle content is characterized by the "Modern Indian Woman/Man."

Any discussion of must address the split between the villages (where 65% of India lives) and the metro cities (Mumbai, Delhi, Bangalore).