Mallu (Malayalam) content, in particular, has seen a massive uptick in engagement due to its high production quality and compelling narratives. Exploring the Charm of Traditional Saree Culture
Explore the archetype of the "Desi Aunty" as a subversion of the traditional maternal figure into an object of visual consumption.
This philosophy dictates lifestyle: Eating is a silent affair, often done sitting on the floor (Sukhasana posture to aid digestion), eating with the right hand (which activates the nerve endings in the fingertips, signalling the stomach to prepare for digestion).