: Services like Pluto TV are dominating the "free ad-supported" (FAST) market, offering a cable-like experience without the cost.
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By 2026, the entertainment and media landscape is transitioning from "attention as currency" to "intent and authenticity as currency." Driven by AI integration, social commerce, and a surge in short-form content, the industry is re-engineering how stories are created, distributed, and consumed : Services like Pluto TV are dominating the