A psychological hack where you dare people to leave. Those who stay are "players"; those who leave were never customers.
How to write emails that get moved to "Primary" even if you use affiliate links. ben settle email players 1 15 new
The first 15 emails aren’t just a sequence — they’re your reputation compressed into two weeks of attention. Be deliberate: choose voice, own it, test rapidly, and treat every sentence as either building trust or breaking it. A psychological hack where you dare people to leave
Ben doesn’t repeat himself. If you’ve read his older Email Players issues, you’ll still find gold here. If you’re new, this is the perfect on-ramp. this is the perfect on-ramp.