The world of email marketing is often split into two camps: those who obsess over open rates and "professional" templates, and those who actually make money.
While the specific contents of each individual issue are typically reserved for subscribers, several core pillars were established during this initial 15-month run: The Power of Subject Lines Ben Settle - Email Players 1 - 15
If you’ve spent any time in the direct-response world, you’ve likely heard of . Known for his abrasive, contrarian, and wildly effective "infotainment" style, Settle has built an empire on the idea that email should be the most entertaining thing in your subscriber’s inbox. The world of email marketing is often split