Within 72 hours, the hashtag had 50 million views. Users recreated the glitch effect using apps like CapCut and After Effects, applying it to mundane videos of their own commutes or coffee breaks. The phrase "getting Baltic'd" entered internet slang, meaning to experience an abrupt, beautiful disruption of the ordinary.
: Interviews with Russian naturists detailing their initial involvement and the psychological freedom they found in the movement. baltic sun at st petersburg 2003 documentary cracked