Ansoff Corporate Strategy 1965 Pdf Jun 2026

| | | New Market | | :--- | :--- | :--- | | Current Product | 1. Market Penetration (Selling more of the same to the same people) | 2. Market Development (Selling existing products to new customers/geographies) | | New Product | 3. Product Development (Creating new products for existing customers) | 4. Diversification (New products for new markets) |

Ansoff recommended a logical order. Start at Quadrant 1 and only move outward if necessary. ansoff corporate strategy 1965 pdf

| | Existing Markets | New Markets | | --- | --- | --- | | | Market Penetration | Market Development | | New Products | Product Development | Diversification | | | | New Market | | :---