Jamie vehemently disagreed. He argued that if the BBC did not entertain the masses, it would lose the right to inform and educate them. He famously stated in a board meeting, "There is no shame in being popular. Popularity is simply proof of connection."
He pushed creators to stop thinking in terms of "TV shows" and start thinking in terms of "universes." a27hopsonxxx jamiecroft bbc breeds military fixed
: He pushes for content that works as well on TikTok as it does on a traditional FM radio dial. 🚀 The "Breeds" of Content Jamie vehemently disagreed